The other attribute of the ideal buyer — profoundly deep pockets — is indicated by the 12 bottles’ allocation for sale: three will go to Russia, London and Dubai, three to the rest of Asia, two to North America, and two to Australia. (One bottle will be donated to a charitable organization for auction, while the remaining one will be kept at Penfolds as a showpiece.)

“I can see a billionaire CEO buying the Penfolds ampoule,” says Lane. “Larry Ellison might want to drink it in celebration of buying 98 percent of Hawaii’s pineapple island, Lanai.”

This isn’t the first wine sold from the historic vines. In 2005, Penfolds sold a store of 500 cases with an estimated price of $225 for a bottle. At the time, Wine Spectator magazine critic Harvey Steinman described the Block 42 as “the best straight cabernet Australia has ever made,” citing its “gorgeous flavors, elegance and incredible length.”

The question is, at that price, is there a meal that would do the wine justice? Some wine-country gourmets like Stephen Rogers, chef at Press , in California’s Napa Valley, recommend meeting it head-on.

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