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Businesses Go Consumer at CES
CNBC.com | January 12, 2012 | 10:31 AM EST

The saying goes, “The customer is always right,” and at the Consumer Electronics Show that adage proves true in more ways than one.

Tablets, smartphones and Ultrabooks are some of the major consumer trends being featured at CES this year, but these consumer products will also find their way into the office.

More frequently, businesses are adopting the way consumers use technology in their personal lives and are implementing those trends in the workplace. The reason is simple: Consumer electronics give employees a competitive advantage in the corporate world, says Oliver Bussmann, chief information officer of SAP.

“I’m going to these kinds of shows to know what is going on in the consumer side and then prepare myself to figure out what I can do to provide a similar service on the corporate side,” Bussmann said.

SAP, a software company, is no stranger to using consumer electronics in the workplace. The company is the second-largest user of Apple iPads in the world. SAP started issuing iPads to employees in 2010 and now has over 14,000 in use, as well as about 8,000 iPhones. Starting Monday, SAP will begin issuing Android devices to employees.

Along with tablets and smartphones, the company also uses 50 apps as a resource for employees.

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