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Hollywood Goes High-Tech at CES
CNBC.com | January 11, 2012 | 11:58 AM EST

Steve Ballmer, Eric Schmidt and other technology executives might come to mind as some of the people you would run into at the Consumer Electronics Show . These days, you’re just as likely to see Hollywood moguls at the convention, not to mention Will Smith.

Why is Hollywood so prominent at CES? Because content continues to reign supreme in the real world and in the digital one.

One of the major players in this arena is Sony, which is an electronics maker and a Hollywood studio. Sony is one of the few companies showing its own original content, playing on devices it manufactured.

“As a studio we’ve been coming to CES for decades and a big part of the reason is because we share a lot of the same customers that consumer electronics have,” said David Bishop, president of Sony Home Entertainment.

“Now that digital has come to the forefront, there’s even a greater opportunity for us to meet people and companies like Microsoft and Playstation because now they are meaningful customers to us — the same way that Wal-Mart and Amazonare meaningful customers for us.”

Digital has indeed come to the forefront. It represents about 25 percent of profits for Sony when it comes tohome entertainment growth, up from about 20 percent last year and 10 percent two years ago, Bishop said.

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